For Etnies Skatepark of Lake Forest merchandise, I created a bold, authentic graphic line that captures the raw energy of my hometown skatepark, the place I grew up skating and still call home. The primary design features a skateboarder attacking the coping in one of the park's iconic pools, framed by the unmistakable pool coping that defines those deep transitions.
The secondary graphic highlights a clean quarter pipe silhouette, with the text "Etnies Skatepark of Lake Forest" integrated seamlessly into the shape, keeping it simple, energetic, and instantly recognizable to anyone who's dropped in. These designs blend classic skate culture, celebrating the community that draws skaters of all ages to the park every day.
I was involved with his project end to end, from concept and illustration to production support and final printing of the merch line. It was especially meaningful to design pieces for the very park that shaped my early skating days.
