In the creation of the brand manual for Hotel Mojave, formerly known as Bermonds Locke, I embarked on a journey to reimagine and redefine the essence of a boutique hotel experience in London, England. Drawing inspiration from the vast and serene landscapes of the California deserts, I meticulously crafted every aspect of the brand to reflect the fusion of urban sophistication with the laid-back charm of desert aesthetics. From the logo design to the color palette, typography, and visual elements, each detail was thoughtfully curated to evoke a sense of warmth, tranquility, and adventure.
